Case study · Real Estate · Juneau, Alaska

RE/MAX of Juneau

Every listing in Juneau, searchable from a phone, with the agents one tap away

Launched Jan 2013 · est. Live 13 years homesinjuneau.com ↗
8things we built,
from design to hosting

Selected case

Every listing in Juneau, searchable from a phone, with the agents one tap away

13yrslive and looked after
3generations of the site
8features built in
Visit homesinjuneau.com Built, hosted and looked after by Hoke Designs.

The site

Scroll the page, and the phone scrolls with you

A full-length capture of homesinjuneau.com, moving in step with the page.

1

Custom design & build

Designed around the client's content and customers rather than a template, and built on WordPress so their own staff can edit every page.

2

MLS listings

Live listings from the MLS feed, searchable by neighborhood, price and type, with agent pages tied to each property.

3

Events calendar

A calendar the client updates themselves; upcoming events surface on the home page automatically.

4

Newsletter

Sign-up, list management and sending live inside the site, styled to match, with no third-party subscription.

Before & after

2 chapters, newest first

Drag the handle. Earlier chapters sit lower on the page; the oldest version is at the bottom.

2026
2018 → today

The third generation of the site: photography-led, with search up front instead of a directory of links.

RE/MAX of Juneau website beforeRE/MAX of Juneau website afterFebruary 2018Today
2018
2013 → 2018

The original 2013 build and the responsive rebuild that replaced it.

RE/MAX of Juneau website beforeRE/MAX of Juneau website after2013 launch2018

What we built

8 pieces, one site

Custom design & build

Designed around the client's content and customers rather than a template, and built on WordPress so their own staff can edit every page.

MLS listings

Live listings from the MLS feed, searchable by neighborhood, price and type, with agent pages tied to each property.

Events calendar

A calendar the client updates themselves; upcoming events surface on the home page automatically.

Newsletter

Sign-up, list management and sending live inside the site, styled to match, with no third-party subscription.

Smart forms

Contact, request and application forms that route to the right inbox, keep a copy in the site and stop spam before it lands.

Our photography

Every image on the site was shot by Hoke Designs — people, product and place — so the site looks like the business, not a stock library.

Drone video & stills

Aerial video and stills flown by our licensed pilots, cut into a hero loop and a gallery for the site.

Managed hosting

Hosted on our Alaska-managed servers: daily backups, malware scanning, updates and a real person to call.

The story

The brief

Homes in Juneau is the public face of RE/MAX of Juneau and one of the longest-running sites we look after — first built in 2013 and rebuilt twice since. The current version pulls live MLS listings into fast search and map views, gives each agent a page tied to their properties, and sends new-listing alerts to subscribers.

What we did

Juneau's largest real estate brokerage, with agents covering the whole borough from Thane to Echo Cove.

What changed

Listings publish themselves from the MLS feed the moment they go live, so the office no longer re-keys anything, and the site is the first stop for buyers arriving from out of state.

2013First site launched (est.)
2014Moved onto our managed hosting
20182013 → 2018
20262018 → today
TodayOn our managed hosting, 13 years on

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