IDENTITY · 2014–2017

Breeze In

Juneau's 24-hour stores, bakery, deli and catering kitchen. From 2014 to 2017 we worked weekly with the Breeze In leadership team to redesign and build every part of their public website and their staff intranet, including its learning management system.

MarkOn the site

01 · The mark

Measured and spaced

CLEAR SPACERATIO 3.13 : 1

The logo. Over 14 months we delivered more than 340 logo variations, refining them with the team until we landed on the final mark they were extremely happy with: two ravens in flight beside a tall, bold name.

The web. Weekly working sessions with the leadership team shaped the public website, the staff intranet and its learning management system, all designed and built by our team.

The system. The mark and its colors were delivered as print- and web-ready files and carried across the public site and the intranet.

The previous logo The script logo Breeze In used before the refresh.

02 · Color

Breeze Red, Raven Black, Night, Fog

Click a chip to copy its hex

03 · In the world

Out in the world

01 On the site. The refreshed mark sits over our own photography of the bakery on the new website.
Also by usSee the website we built for Breeze In →

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