← Logos & DesignP-04 / 08

IDENTITY · 2013

Rain or Shine Rentals

Tables, chairs and tents for Juneau weddings and events, whatever the sky does. The mark puts a sun and an umbrella in one circle, and the system carries it from business card to brochure to website.

MarkBusiness cardBrochure, outsideBrochure, insideWebsite

01 · The mark

Measured and spaced

CAPBASECAPBASECLEAR SPACE = ½ EMBLEM RADIUSRATIO 3.29 : 1

Emblem. A full circle sets the height of the whole lockup; the two lines of the wordmark sit inside its top and bottom.

Wordmark. Thin, wide-tracked capitals keep the name light, so the emblem carries the color.

Clear space. Keep half the emblem's radius clear on every side.

Logo, stacked The logo set on a presentation board.

02 · Color

Sunshine, Harbor Blue, Slate, Mist

Click a chip to copy its hex

03 · In the world

Out in the world

01 Business card. Front and back of the business card: the logo on white, contact details on harbor blue.
02 Brochure, outside. The outside of the tri-fold brochure, with the cover, the back panel and the mailing panel.
03 Brochure, inside. Inside the brochure: tables, chairs and tents, each with photos and sizes.
04 Website. The website, built on the same palette.

Next · P-05 · Campaign

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