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CAMPAIGN · 2011–2013

Capital City Soccer League

Juneau's adult soccer league needed a crest and a steady run of posters for its seasons and tournaments. We drew the crest, then built a family of flyers loud enough to win a community bulletin board.

MarkShamrock Invitational flyer7-a-side tournamentMen's seasonWomen's seasonShamrock shirtShamrock bannerHoliday Cup banner

01 · The mark

Measured and spaced

CLEAR SPACERATIO 1.00 : 1

The crest stays black and white, so it prints on anything from a shirt to a one-color banner.

Each poster gets its own color and the same structure: a big event name, then the dates, then the details in a tight column.

The Shamrock Invitational got a mark of its own, a script name with a sprinting player, used on flyers, shirts and banners.

02 · Color

Shamrock Lime, Poster Red, League Blue, Ink

Click a chip to copy its hex

03 · In the world

Out in the world

01 Shamrock Invitational flyer. The flyer for Southeast Alaska's first Shamrock Invitational adult tournament, March 2012.
02 7-a-side tournament. Poster for the 25th annual 7-a-side tournament at Adair Kennedy Field, June 4, 2011.
03 Men's season. Registration poster for the men's competitive season, with tear-off tabs.
04 Women's season. The same layout in green for the women's competitive season.
05 Shamrock shirt. Tournament shirt for the 2013 Shamrock Invitational, with sponsor logos.
06 Shamrock banner. Web banner for the Shamrock Invitational.
07 Holiday Cup banner. A good-luck banner for the league's Holiday Cup.

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