Exploration

Exploration offers enhanced control over data visualization. With a myriad of configuration options, it enables the discovery of new insights and the representation of data in a way that aligns with your team’s preferences. Anomaly detection, automatically flagging unexpected data points, stands out as a notable feature.

Funnel Analysis

Funnel analysis delves into the journey from website visitors to one-time shoppers and further, explores how one-time shoppers transition into repeat customers. Visualize the steps shoppers take to complete an event, gauging their success or failure at each stage.

Path Analysis

For those who appreciate behavior flow reports, our path analysis reports offer an improved experience. Displaying the event stream as a “tree graph,” path analysis helps marketers identify looping behavior that may indicate users getting stuck.

Segment Overlap

Marketers can construct segments with multiple conditions, organizing them into a “condition group.” Segments represent specific groups of site users, such as those from a particular city, visitors of a specific page, or users who performed a specific action.

Cohort Analysis

A cohort, comprising users with a shared characteristic like acquisition date or conversion event, is the focus of cohort analysis. By creating cohort reports, you can understand how long it takes individuals to convert to specific marketing tactics.

User Lifetime

The user lifetime report is a potent tool for search marketers. It allows the visualization of sources driving users with the highest lifetime revenue, beyond revenue for a specific month. Uncover valuable insights into marketing campaigns acquiring the most valuable users using prediction models, assessing purchase probability and churn probability.